CFI Financial Group, a MENA-based online trading provider, has unveiled a strategic partnership with the world-renowned football club Paris Saint-Germain (PSG) until June 2026.

This alliance marks a significant milestone in CFI's strategic expansion, it said in a statement today (26 January) "celebrating the shared values of excellence, performance, and innovation, blending the worlds of finance and football in a unique fashion".

CFI said it had more than twelve regulated entities across five continents serving a global client base spread over 100 countries.

Hisham Mansour, founder and managing director of CFI Financial Group, said: "We are incredibly excited to launch our partnership with Paris Saint-Germain, a football club synonymous with passion and its own unique brand identity. This venture represents a harmonious alignment of values, reinforcing our dedication to standing out as MENA's leading broker, offering unmatched trading services and optimal conditions. We are excited for the journey ahead, aiming to create a lasting legacy through this well-matched partnership with PSG."

Marc Armstrong, chief revenue officer of Paris Saint-Germain, added: "We are delighted to welcome CFI as one of our exclusive international partners. We share the same ambitions to offer our respective fans and clients increasingly unique and innovative experiences."

This collaboration aims to strategically expand CFI's global presence, leveraging PSG's international recognition and vast international fan base, the statement further said.

This latest partnership complements the group's existing line-up of sporting partners, including AC Milan, Sheffield United F.C., the Jordan Football Association, and the Lebanese Basketball Federation.