Dubai-headquartered international adviser group GSB has made a trio of hirings as part of its ongoing expansion plans.

Sam Goddard-Watts, Ruby Coogan and Mutale Grace Sitali will be based in the group’s office in the Dubai International Finance Centre (DIFC).

Goddard-Watts has joined as an associate partner in the GSB Private team.

Recently relocating from the UK to the UAE, he was previously a client director at Coutts, managing a portfolio of HNW clients and bringing experience on the business's investment and lending side. He will work closely alongside the GSB partners and will play a key role in the continued growth of GSB Private.

Coogan, who joins GSB as group marketing manager, has been involved in this field for nearly a decade and has been based in the UAE since 2019.

Her most recent role was with Hoxton Capital Management as a brand and communications manager, where she helped support the business in building its brand image and communications across multiple jurisdictions.

Mutale Grace Sitali, who has a background in administration, customer service, and risk management, joins GSB as a client impact manager on the back of the company’s association with EVOLVIN' WOMEN, a non-profit organisation empowering women in various professional fields.

This news follows the announcement in January 2024 that GSB became the first-ever international firm to achieve CISI chartered firm status.

Dean Kemble, Chartered MCSI, chief commercial officer, GSB, said: "I am delighted to welcome Sam, Ruby and Mutale to GSB. Their appointments highlight the huge aspirations of the company.

“The trio will be vital in helping GSB achieve the next steps of its growth strategy. We are always looking to strengthen the team, but we believe it is vital we attract the best in the financial services market. Sam, Ruby and Mutale have shown in their careers that they are the best-in-class in their fields within in the wealth and advice industry.

“These hires are just the start of GSB’s 2024 expansion plans.”