Wealth management group Titan Wealth Holdings has confirmed the appointment of sports sponsorship and events specialist Jo Plinston as its new Head of Partnerships and Events.

In a statement on 3 October, Titan said the hire was a strong statement of its intent to continue investing in sports partnerships, with Plinston (pictured) having considerable experience in the industry including holding a commercial role at the Rugby Players Association from 2022 until earlier this year.

She has worked alongside global powerhouses Google, Microsoft, Adobe and TikTok during her career, which, in addition to her partnerships experience, has included managing multiple high-profile international events.

Now she will look to utilise her expertise to enable her new employer to venture further into the sporting world and maximise the impact of its existing partnerships.

Plinston said: “I want to build the brand of Titan Wealth to become a household name and I see aligning ourselves with sports sponsorships as a brilliant way of doing that.

“It’s an exciting time to be involved because we have big ambitions through sports sponsorship and I knew I could bring my experience and connections.”

A rugby enthusiast – who spent nine years playing for Harlequins Ladies as an amateur – her sporting interest is shared by many at Titan Wealth, and that’s not the only similarity she sees between herself and her new employer.

She said: “The mentality of the company was a big selling point for me; it’s a large firm now but still has the aggressive mentality of a start-up.”

Titan Wealth’s current involvement in sport includes principal partnership with GB Rugby Sevens, as well as shirt sponsorship of National League football club York City and, most recently, rugby union side Leeds Tykes. Additionally, European Tour golfer Richard Mansell is a brand ambassador.

She continued: “For a successful sponsorship, it's crucial that both parties share common values and have a clear understanding of each other’s goals.

“Take GB Rugby Sevens, for example. The team is looking to raise its profile both domestically and globally, and we are working with them to achieve this ambition alongside building our own profile.”

She further emphasised the importance of collaboration, saying: “Sponsorship should not just be a transactional relationship where money is exchanged for brand visibility.

“The sponsorship should be a partnership in which both sides actively work towards achieving shared goals, ensuring that both the sponsor and the sponsored entity benefit in ways that go beyond simple branding.”

James Kaberry, executive chairman and Joint-CEO of Titan Wealth, added: “We’re delighted to have someone with Jo’s knowledge, experience and connections in the business, and we are excited to see how she helps to develop our sports partnerships.

“Her expertise will be vital as we look to maximise the impact of our sporting sponsorships and grow as a company, and we have every confidence she will play a big part in us achieving our goals.”