Skybound Wealth has added three key hires this January in newly-created roles for Danny Sutherland as group financial controller, Dmitriy Ermakov as group head of marketing, and Bethany Ward as partnerships manager.

In an exclusive statement today (21 January) for the II and IA brands, Skybound said the appointments follow "a transformative 2024, where the company expanded globally and invested heavily in cutting-edge adviser technology, setting the stage for 2025 to become a year of full-scale digital transformation".

Sutherland was previously a senior fnance manager at ghd with responsibility for the reporting of the UK & Ireland business unit.

Ermakov worked previously at ekar, the Middle East's first and largest shared mobility company, providing on-demand access to a network of vehicles via a mobile app,

Ward was previously a strategic partnerships manager at TIME Investments.

In 2024, Skybound Wealth reshaped its operations by integrating advanced tools to enhance advice delivery and improve efficiency across its offices. This shift underscored the company’s commitment to remaining at the forefront of the financial advisory industry.

The three key hires builds further on this progress, the statement said, with the new expertise spanning financial leadership, marketing innovation, and partnership development, helping to drive the company’s digital transformation agenda in 2025, enabling Skybound Wealth to further enhance its global presence.

Mike Coady, CEO of Skybound Wealth said: "The strides we made in 2024 were just the beginning. This year, our focus is on integrating digital solutions that will transform not only how we operate but also how we connect with and support our clients.

"The calibre of talent joining our team reflects our ambition to set a new standard."