Marlborough has unveiled a rebrand to help drive its ambitious growth strategy. The group's investment management solutions, authorised corporate director (ACD) services and investment platform will all now be provided under a single brand: Marlborough.

In a statement on 5 December, it said the "new chapter in the development of the group is a result of listening to clients and staff and is designed to make working with Marlborough more straightforward than ever, with all services accessible via one website www.marlboroughgroup.com".

Email and phone enquiries will be handled by a single group-wide service centre team to ensure consistent high-quality support for users of all services.

In addition, Marlborough has unveiled a new statement of purpose, Difference Made, which reflects the commitment of all the businesses in the group to making a positive difference in helping investors achieve their financial objectives. Marlborough is also committed to making a positive difference for the companies with which it works in partnership, their clients and the group's own staff.

Marlborough has unveiled the group's three core values:

● Great to work with

● Growth mindset

● Get it done

Richard Goodall, Marlborough's CEO, said: "Marlborough is a place where big ideas are made real. By bringing our whole business under the single banner of Marlborough, we are making it more straightforward than ever for companies to achieve their goals by working in partnership with us to deliver first-class outcomes for their clients.

"Our statement of purpose, Difference Made, really sums up what Marlborough is all about, which is building strong, mutually beneficial partnerships that make a positive difference to people's lives. We have well over 200 people working across the group and we're all united in our commitment to providing the best-possible service to help investors achieve their financial objectives.

"We have an exceptionally positive culture within the group, which we've captured in our three core values. These are that we're great to work with, we have a growth mindset and we get it done.

He continued: "We have a first-rate team and the reality is people do find us great to work with. We forge strong long-term relationships built on listening, openness, trust and our commitment to making a positive difference.

"We have a strong entrepreneurial culture and this growth mindset permeates the business. We thrive on challenges and at every level across the group we're always looking for opportunities for growth and improvement.

"The third of our values is ‘get it done'. This is the ‘can do' attitude that we apply to everything we do, enabling us to deliver exceptional solutions for our clients. Whatever the shape or size of the challenge, we have a track record of achieving great solutions.

"These values have underpinned the success of our business for more than 35 years, and by clearly articulating them now we are ensuring that they will remain front and centre as we continue to drive forward our ambitious growth strategy in the years ahead."