Barclays Private Bank's has expanded its footprint and presence in Switzerland with the opening of a new ‘pop-up' office in Verbier for the 2022/23 ski season to support clients visiting the area.
In a statement on 14 December, Barclays Private Bank said the move reflected its approach to strategically bring bankers closer to clients in convenient locations across the globe.
The Barclays Private Bank Verbier office will be located at Rue de la Poste 23 and open Thursday 14:00 to 17:00, Friday 09:00 to 17:00 and Saturday 09:00 to 12:00 right through the ski season.
With offices in over 40 countries, Barclays Private Bank has been operating in Switzerland since 1986 and has existing offices in Geneva and Zurich.
Rahim Daya, CEO Switzerland & Head of Middle East, Barclays Private Bank, said: "Switzerland is one of the world's number one destinations for global wealth, with many of our clients choosing to set up residence here to benefit from its many qualities, either permanently or for leisure.
"Our new base in Verbier further cements our commitment to Switzerland, as we aim to grow alongside, and closer, to our clients in places of global convenience. As the only British bank in Switzerland, we are proud to bring our British heritage to the Swiss Alps."
Jean-Christophe Gerard, CEO, Barclays Private Bank, said: "Barclays Private Bank continues to build its presence in Switzerland, and I'm pleased we have been able to end the year investing for future growth with a new temporary office location in Verbier.
"We continue to focus on bringing Barclays' global network and our investment and banking experience, insights and tailored opportunities to Family Offices and Ultra High Net Worth clients in Switzerland, to enable them to invest in, and influence, the future."
