Tilney Smith & Williamson has been rebranded to Evelyn Partners, effective today, following its announcement in March that it would be consolidating its brands under the new name.
The name change was first announced earlier this year, following the merger of Tilney with Smith & Williamson in 2020.
The newly named Evelyn Partners is part of a move to reflect the business as a single firm with a single purpose and offering a broader, integrated offering to its clients.
The name originates from the Evelyn Gardens, the 1893 London address of one of the founders, and combined with Partners to reflect one of the company's core values.
The group's online investment platform, Bestinvest, retains its separated brand name, Bestinvest by Evelyn Partners.
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Chris Woodhouse (pictured), chief executive of Evelyn Partners, commented on the rebrand: "Today marks a new chapter for the business, one that celebrates the integration of our heritage businesses and reflects that we are one firm united by our purpose - to place the power of good advice into more hands."
The company announced in March that its assets under management had reached an all-time high at the end of 2021 prior to this rebranding, reaching £57.7bn. Woodhouse had called it a "landmark year" for the business.
