Accountancy, wealth management and business advisory services firm, Sagars, has become AAB, in a move which consolidates the business’ five brands across the UK and Ireland as part of a six-year strategic plan.

Sagars merged with AAB in 2021, widening the breadth and depth of services they provide to businesses and individuals in the North of England and across the UK, including a recently augmented corporate finance service offering for the region.

In addition to Sagars, AAB Group will bring FPM and May Figures under its main brand title, AAB. Think People and SeeHearSpeakUp will become AAB People.

Employing around 1,000 people across 12 office locations in United Kingdom, Ireland and United States, AAB delivers audit, accounting, tax, payroll, HR, consulting and advisory solutions globally, with annual turnover approaching £100m.

The business has trebled in size since 2021, ranking in the top 20 of Accountancy Daily’s Top 75 Accountancy Firms last year.

This strategic move is designed to optimise AAB’s robust brand presence, enhance market penetration, and deliver a more integrated experience for clients. AAB's growth plan, which includes enhancing client engagement, expanding its service offerings and investing in technology, has continued backing from August Equity.

A transition period is currently underway, ensuring that clients experience a seamless change with no disruption to services. The Sagars team will remain based on St Paul’s St in the heart of Leeds.

Emma Lancaster (pictured), chief executive at AAB said: "Our brand consolidation marks a pivotal moment in our growth journey.

"By combining our diverse services under the widely recognised AAB brand, we are not only simplifying our structure, but also amplifying our ability to deliver integrated, innovative solutions to our clients. This alignment is crucial as we continue to pursue our ambitious growth targets and expand our footprint in the UK and beyond.

"AAB's commitment to our clients remains steadfast, with a focus on delivering unparalleled accountancy, consultancy and advisory services that drive success.

She added: "By uniting our brands, we will operate more efficiently and effectively, enhancing our ability to offer holistic professional services, and ensuring that our clients continue to receive exceptional support as they navigate their own journeys.

“We have a wealth of experience and expertise across all five brands, and we are delighted to welcome these individuals to the AAB brand. I’d like to thank everyone in our team for their continued hard work.”

AAB is a professional services firm providing audit & accounting, tax, payroll & HR, outsourcing and advisory solutions globally, with offices in the United Kingdom, Ireland and US supporting clients across nearly every major country in Europe, North and South America, Asia, Africa and Australia.

It has around 1,000 staff including 79 partners and turnover is approaching £100m.

AAB is a member of Accelerate, an alliance member of accounting network Crowe Global, and is the Scottish member business of The International Accounting Group (TIAG).

AAB People is a full-service people consultancy business, which is part of AAB. The unique range of services enables clients to deliver their ambitions through the most critical part of the organisation – people. With a focus on enhancing organisation performance by building better workplaces and supporting clients in achieving their goals.

AAB Wealth is part of AAB and is an independent financial planning business with assets under advice (AuA) of over £800m, 34 staff and offices in Scotland, England and Ireland. Its team of chartered financial planning specialists works with individuals, businesses and families.

Formed in 2016, AABIE is AAB’s own charity, and is the platform which enables everyone across the company to invest in their local communities through grant funding and volunteer time.