Crypto confidence has soared as 40% of professional investors plan to boost exposure in the coming year, according to the latest WisdomTree Pan-Europe Professional Investor Survey Research, Survey of 817 professional investors across Europe, conducted between June and July 2024.
Dovile Silenskyte, director, digital assets research, WisdomTree said investor sentiment toward crypto assets has reached a turning point: "This movement reflects growing confidence in the long-term potential of cryptocurrencies, as evidenced by bitcoin hitting multiple all-time highs and returns of +85% in 2024. Coupled with market resilience amid economic and geopolitical events—including the recent US election outcome—this performance has reinforced crypto’s appeal as a valuable allocation for multi-asset portfolios.
“The heightened interest we’re seeing is rooted in a deeper recognition of crypto as a valuable tool for portfolio diversification, with 35% of professional investors according to the survey, acknowledging its unique position as an uncorrelated asset, compared to traditional assets, that can offer a hedge against traditional market fluctuations.
“Furthermore, crypto’s emerging role as a digital store of value is becoming widely accepted, with 33% of survey respondents viewing it as a viable alternative to gold. This shift highlights a broader evolution in investment strategies, where digital assets are now seen as both a long-term growth engine for portfolios and a long-term positioning amongst macroeconomic uncertainties. The data we’re observing underlines how 2024 has set the stage for crypto’s expanding role within diversified, forward-thinking portfolios."
