Aviva Investors, the global asset management business of Aviva plc, has appointed Oskar Geldof as head of BeNeLux.

Geldof is based in Amsterdam and reports to Torben Dunkel, head of Europe. In his new role, he will be responsible for institutional business development activity across the BeNeLux countries.

He has over 20 years' experience in the industry. He joins after a decade at Fidelity International where he was most recently head of institutional sales (Public and Private Markets) for the Netherlands. Prior to this, he held senior sales roles in asset management, and investment banking in London, New York and BeNeLux.   

Geldof succeeds Catrinus Van Willigen, who has retired after almost 13 years with Aviva Investors.

Torben Dunkel, head of Europe, Aviva Investors, said: "Belgium, the Netherlands and Luxembourg represent an important institutional market for Aviva Investors and we have ambitious plans to further grow our presence in the region. I am confident that Oskar's deep understanding of the needs of clients in these countries will be of great assistance as we further build that footprint."