Dynamic Planner has launched Product and Platform Research to its users, giving advisers the ability to research investment and retirement products while also focusing on the "evolving needs" of clients and regulation.
Dynamic Planner said the technology powering the offering has been designed in line with PROD and the client-focused Consumer Duty regulatory requirements. It added its data was sourced direct from providers across the UK market.
The tech firm said the latest upgrade "simplifies what can be a vast task", enabling advisers to quickly identify those features that can lead to good client outcomes.
Chris Jones, proposition director at Dynamic Planner, said: "The world of financial planning and regulation has evolved more than ever this century. Yet in the area of research, firms have been stuck with technology of the past, faced with as many as 300 product features and the challenge of matching and explaining them to a client. We asked advice firms what we could do to help them navigate this maze of features. They told us they wanted clarity over complexity, a simplified process and something different to what they had used before.
"Working from a blank canvas, we have been able to create technology that is fit for now and the future, and guided by PROD and Consumer Duty. Dynamic Planner's Product and Platform Research puts clients at its heart, simplifying the process and efficiently highlighting product features which can be demonstrated to lead to good client outcomes. It provides an unblinkered view of the market with all information, sourced directly from providers."
He added: "We've gone even further to meet the needs of the financial planning process and built the ability to segment clients into defined target markets, tying product research to them to consistently deliver good outcomes.
"Along with potential cost savings, it has the key benefit of being part of Dynamic Planner's one system, enabling firms to save time, money and work seamlessly in one place."
Dynamic Planner explained that rather than ‘scoring' products or providers by the number of features, the research facility gives advisers all the information necessary to determine which matches the "need and preferences of the consumer".
Selection criteria and research can be saved and matched to a firm's target market. At a firm level, advisers can manage their centralised propositions, segmenting clients into defined target markets and tying product research to them, it added.
