Waystone makes senior ETF sales hire of Kevin Schrader from Boston Partners GI

Waystone, a provider of specialist services to the asset management industry, has appointed Kevin Schrader as senior sales director of Waystone ETFs as it looks to further expand its ETF platform.

As the ETF market in Europe continues to witness significant growth, he will execute strategies to drive sales of ETFs in partnership with Waystone clients, growing AUM across all geographies in its key client segments: Financial Intermediaries, Institutional Asset Owners and Managers.

Schrader (pictured), who has over 25 years’ global experience within the asset management sector, joins from Boston Partners Global Investors where he was responsible for the wholesale distribution of active value equity strategies in the United Kingdom, working closely with teams across Europe and North America.

He began his career at Eaton Vance Management in 1993, where he advanced to the position of regional sales director for Europe and the Middle East. He then joined BNY Mellon Asset Management, serving as head of global key acounts, before taking on a very similar role at Robeco in Rotterdam.

Waystone ETFs, which is led by CEO Paul Heffernan and Henry Glynn, head of ETF capital markets and distribution, primarily focuses on white-labelling solutions, as well as customised standalone platforms for asset managers looking to enter the European ETF market. The business also provides broader ETF distribution solutions including listing and registration services.

Waystone further said the latest appointment follows "what has thus far been a transformative year for Waystone ETFs, including the launch of a white-label platform with Northern Trust Asset Management (NTAM)".

Paul Heffernan, CEO of Waystone ETFs, said: “It’s fantastic to witness the growth of our European ETF platform and, with Kevin’s expertise, we’re now even better placed to continue to expand in what is fast becoming a key arena for issuers. His track record of accelerating growth of assets under management in the intermediary channel will be pivotal to our continued expansion.”

Schrader said: “I am thrilled to be joining Paul, Henry and the team. Waystone is at the forefront of ETF developments, with an already exemplary track record of delivering for large institutional asset managers. I look forward to playing a key role in the continued growth of the business.”