Nucleus, the adviser built wrap platform, has launched a fully integrated, low-cost, outcomes-based managed portfolio service which has been designed to align client goals directly with their investments. 

The solution, called IMX, introduces a positive change in the way financial planning and investment management can come together to drive value for money and improve efficiencies in adviser businesses. 

It offers a wide range of portfolio options to suit the broadest range of clients' potential investment goals, with a range of 11 spend portfolios, focused on providing income, and 12 grow portfolios. 

The IMX investment portfolios have been designed hand-in-hand with an IMX portfolio modeller tool, which is fully integrated in Nucleus' platform and will allow advisers to align the portfolio choice directly to their clients' financial goals. 

IMX has been built using an innovative ‘outcomes-led' approach to investment management, using extensive data analysis to create a set of hypothetical client goals. This means that client needs have been central to the design and build process of the portfolios, with a robust investment governance framework to make sure this remains the case on an ongoing basis. 

The portfolios have been built by Nucleus in collaboration with the expertise of investment services firm Hymans Robertson, a company well known in the institutional investment space for offering risk and consultancy services to trustees, pension funds, employers and financial services firms.  

The IMX service will cost 15 basis points (bps), with the fund management of the portfolios costing between 20 and 36 bps per annum (inclusive of all estimated Mifid II costs), to give an all-in fee of between 35 and 51 bps per annum for a fully integrated managed portfolio service.  

David Ferguson, chief executive of Nucleus, said: "For far too long, retail asset management and DFM services have been overpriced, oversupplied, and have tended to underdeliver for the end user. Financial planning is about people, not products, and our analysis indicates the portfolio component can be done better and at much lower cost without simply going passive."

"Our business has always been about improving alignment between advisers and their clients, and in offering something that is more personal and offers better value for money, IMX is the logical next step in delivering on that."

The service on offer is designed to be used over the long-term, meeting the challenge of the changing dynamic between clients and advisers which is seeing clients staying invested - and in need of advice - well into retirement. 

By taking an institutional investment approach, with portfolios that are designed to achieve client outcomes and which take an evidence-based approach to accessing investment returns, Nucleus believes it can be a long-term solution for advisers and their clients. 

Jonathan Letham, head of IMX at Nucleus, added: "This is about taking the best elements of institutional investing to create an outcomes-focused investment solution while keeping costs low by accessing the most appropriate solution - be that active, passive, or factor-based investments - depending on the asset class we're investing in."

"Our portfolios are designed to cater for a wide range of potential client goals and the service goes beyond simple risk questionnaires. Advisers can provide a more personal solution by using IMX portfolio modeller to understand which portfolio is most aligned to their client's particular goals."

William Marshall, retail chief investment officer, Hymans Robertson said: "While working with Nucleus to deliver IMX, it has been clearly evident we have a mutual passion for advised investments. This is driven by our joint desire to maximise customer outcomes. This ultimately will help their clients achieve a better financial future."

Daniel Williams, a financial adviser at Morgan Williams & Co, said: "With IMX there's no smoke and mirrors, and that transparency means we can clearly see where the service is adding value. The IMX team focuses on what they can make a difference with, allowing us to focus on where we as advisers add value - helping clients to understand the financial decisions they're making and ultimately to achieve their real-world objectives."

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