Lombard Odier Group has named ex-Credit Suisse veteran Serge Fehr as new head of the Swiss domestic region for the private clients division. 

He will be based in Zurich from 1 August 2023, reporting to Frédéric Rochat, managing partner, and also joining the Private Clients Executive Committee.

Fehr will be responsible for the continued growth in this key market for the Bank, with a particular focus on growing the Swiss-German region.

His excellent leadership and people-oriented management skills, his in-depth knowledge of the Swiss market, and his strong client orientation will contribute to the future growth of Lombard Odier's private clients domestic business.

Before joining Lombard Odier, Fehr worked for Credit Suisse from 1996, where he held several key positions in Switzerland in the field of Swiss and international private banking.

In 2012, he took over the regional management of Credit Suisse in Geneva and the private banking segment for all clients domiciled in Switzerland.

From 2015, he was responsible for the Swiss Private Banking division and was a member of the executive board of Credit Suisse (Switzerland) SA.

Frédéric Rochat, managing partner and co-head of the Group's private clients division, said: "We are delighted to welcome Serge Fehr to head our operations in this strategic market for Lombard Odier. As a highly experienced executive and with his track-record in private banking, we are convinced that Serge will play a key role in the expansion of Lombard Odier's presence in the Swiss-German market.

"Serge embodies the client focus and values that underline Lombard Odier's market proposition, which will ensure that our clients continue to receive sound investment insights and trusted advice."

Fehr added: "It is an honour to join a private bank with such a long tradition as Lombard Odier and to contribute, together with the team, to the long-term success of the Group. Lombard Odier's prudence, values, independence and desire to embed sustainability in its business and investment philosophy present a unique proposition for our clients."