AIA Hong Kong achieved ten market share No. 1's across different segments of business in the 2023 provisional statistics on Hong Kong long term insurance business, "leading the industry as the undisputed market champion", it said in a statement on 18 March. 

Meanwhile, AIA Hong Kong & Macau delivered exceptional business performance with growth on multiple fronts in 2023 with the value of new business (VONB)  up 82%, annualised new premiums (ANP) up 123%, making it the largest contributor to AIA Group's VONB.

The 10 market share No.1's in the 2023 Provisional Statistics on Hong Kong Long Term Insurance Business were:
• Annualised new premiums
• Number of inforce policies
• Number of new business policies
• Number of onshore new business policies
• Annualised new Premiums from agency channel
• New office premiums from agency channel
• Number of new business policies from agency channel
• Annualised new premiums from brokerage channel
• Number of new business policies from brokerage channel
• Linked annualised new premiums

• VONB of US$1,430m, up 82%
• ANP of US$2,407m, up 123%
• Agency VONB up 57%, supported by active agents up 12%, new recruits up 59%, and the Company's focus on Premier Agency strategy
• Partnership distribution channel VONB more than trebled year-on-year (Growth rates are shown on a constant exchange rate basis)

AIA Hong Kong & Macau's excellent performance was supported by growth in both its domestic and Mainland Chinese visitor (MCV) businesses and across its agency and partnership distribution channels.

The Hong Kong & Macau business was the largest contributor to the Group's VONB in 2023 as it successfully captured the very strong demand of the MCV segment following the full resumption of normal travel in February 2023.

The company continued to increase the number of active financial planners and work closely with its distribution partners to leverage the sustainable and growing opportunities from the MCV segment, which contributed around half of AIA Hong Kong & Macau's VONB in 2023.

Alger Fung, chief executive officer of AIA Hong Kong & Macau, said: "I am delighted to see AIA Hong Kong being the undisputed market champion in the industry with 10 market share No. 11, while the Hong Kong & Macau business being the largest contributor to AIA Group's VONB in 20232. Our sincerest gratitude to our customers for their support and trust; and our frontline and supporting teams for their dedication.

"The exceptional performance reflected AIA's commitment to customer centricity, our differentiated health and wealth propositions that truly meet our customer needs, the outstanding corporate solutions we offer including our stellar MPF performance, our service excellence and digital innovation through consistent investment in Technology, Data and Analytics, and the professionalism of our teams from financial planners, distribution partners and our corporate colleagues.

"What makes us truly proud is, besides the great financial performance, we have also contributed to the community through diverse activities and ESG. By hosting our signature AIA Carnival, being the Principal Sponsor of Oxfam Trailwalker for the 9th consecutive year, supporting youth development through AIA Scholarships and AIA Healthiest Schools Programme, we strive to make a positive difference to the community.

"Going forward, we will continue with our customer-centric approach, going beyond for our customers as we aspire to be their No. 1 choice and help everyone live Healthier, Longer, Better Lives."

Provisional statistics of the Insurance Authority on Hong Kong long-term insurance business were from January to December 2023.

AIA Group established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have over 16,000 financial planners, as well as an extensive network of brokerage and bancassurance partners, serving over 3.5 million customers, offering them services and products ranging from individual life, group life, accident, medical and health, pension and personal lines insurance to investment-linked assurance schemes with numerous investment options.