additiv, a global leader in fintech and digital transformation, today (6 November) named Pierre Dufauret as the new UK market head and the opening of a new office in London's Heron Tower.

These strategic moves underscore additiv's commitment to strengthening its presence in the UK market and supporting its growth ambitions in the region.

Pierre Dufauret most recently served as an enterprise sales leader at Clearwater Analytics, where he focused on acquiring new clients in the UK market.

Prior to this, he gained extensive experience as a management consultant in the asset and wealth management, banking, pensions, and insurance sectors. His career spans positions at firms such as KPMG, Capco, and Deloitte in the UK and Luxembourg, where he advised on and successfully implemented strategic and transformational projects for a wide range of businesses.

In his role as UK market head, Dufauret will be responsible for driving additiv's growth in the UK through strategic partnerships, assisting them in creating new profit pools through complementary business lines and enhanced efficiency.

Pierre Dufauret, UK Market Head at additiv, said: "I am thrilled to join additiv at this exciting time of growth and expansion in the UK market. The financial services industry in the UK is undergoing significant transformation, driven by changing consumer demands and technological advancements.

"additiv's platform is perfectly positioned to help financial and non-financial companies improve efficiency, seize new opportunities, and diversify their revenue streams. I look forward to working closely with our clients and partners to drive innovation and growth in this dynamic market."

Nils Frowein, chief executive officer at additiv, said: "We are delighted to welcome Pierre to lead additiv's UK operations in this strategically important market. The opening of our London office further demonstrates our commitment to the UK market and our dedication to providing best-in-class services to our existing and future clients and partners in the region."