Aviva Investors, the global asset management business of Aviva plc, has appointed Jill Barber - GAM Investments' global head of Instititional Solutions - to become its own global head of Distribution, succeeding Louise Kay who has announced her retirement by the end of 2023.

The news comes as GAM is subject to an acquisition bid by Liontrust, with latest reports highlighting a counteroffer that argues the Liontrust bid "grossly undervalues" the GAM business.

Aviva Investors stated that Barber is expected to join the business later this year, subject to regulatory approval, where she will lead teams responsible for Aviva Client, Institutional and Wealth sales activity in the UK, Europe, Asia and North America. She will also oversee Client Experience, Strategy and Planning, and Investment and Client Communications.  

Barber joined GAM Investments from Jupiter Asset Management in 2020. She has also held roles at Franklin Templeton Investments, Hermes Fund Management and Fidelity International.

Louise Kay will continue to lead the distribution function until Barber's arrival.

Mark Versey, CEO of Aviva Investors, said: "I am delighted to have attracted someone of Jill's calibre to Aviva Investors. Her proven leadership skills and track record of delivering commercial growth, as well as her executive committee and board-level experience, make her an excellent addition to my leadership team and our business."

"I would also like to thank Louise Kay who has provided invaluable support to me over many years and driven the client-led agenda across the business and wish her the best for her retirement."

Jill Barber added: "I am delighted to be joining Aviva Investors and look forward to contributing to its future growth. The business is uniquely placed to positively enact change and enhance client outcomes through its longstanding commitment to sustainable investment across real assets and public markets."